How we work
We start by developing a Thematic Calendar, featuring a chronological plan of quarterly Thought Leadership themes, each one custom tailored to match company priorities and product roadmap, ultimately leading to a clear and unique industry-leading position.
This process includes:
In depth interviews with key client executives across Sales, Product, Marketing, Business Development, and others to:
Unearth unique expertise and perspectives
Find and nurture a collectively shared vision for the future.
Extensive industry analysis to
Identify core elements of change
Choose underutilized perspectives and subjects where our client can claim ownership
Determine the most relevant industry events or channels to distribute our Thought Leadership
Research planning, to create a list of specific follow-on projects to support Themes:
In-the-wild product tests