How we work

We start by developing a Thematic Calendar, featuring a chronological plan of quarterly Thought Leadership themes, each one custom tailored to match company priorities and product roadmap, ultimately leading to a clear and unique industry-leading position.

This process includes:

In depth interviews with key client executives across Sales, Product, Marketing, Business Development, and others to:

Unearth unique expertise and perspectives

Find and nurture a collectively shared vision for the future.

Extensive industry analysis to

Identify core elements of change

Choose underutilized perspectives and subjects where our client can claim ownership

Determine the most relevant industry events or channels to distribute our Thought Leadership

Research planning, to create a list of specific follow-on projects to support Themes:

Custom surveys

Quantitative analyses

In-the-wild product tests

persuasion art introduction
illustration of a man standing in front of a screen


Once the Thematic Calendar is finalized

Persuasion Art offers industry-best follow-on project execution and thought leadership content development services as needed.

Product Proof Points: Design, structure, execute, and analyze studies to create proof points for use in promoting and selling products.

Primary Custom Research Surveys: Design, write, execute, and analyze custom survey projects aimed at tracking perspectives of your company’s client universe, or their customer universe. For use in White Papers, presentations, sales and marketing materials, and public relations.

Star-Making: Interviews, training and content development to turn an executive into an external Thought Leader. Includes outlines of specific opinion pieces for presentations, bylines, or quotes.

Industry Trend Analytics: Design, structure, and execute analytics projects leveraging internal and/or external data to document industry trends in new,
unique, and repeatable ways. For use in White Papers, presentations, and public relations.

Newsjacking: Suggestions for opportunistic company opinions and responses to industry news, consistent with core Thought Leadership themes, for use in public relations.

Event Management: Speaking rolls, including event hosting, panel hosting, fireside chat hosting, keynote speaking, or research presenting.

Join our list

Hear from us periodically on how to craft world-class Thought Leadership for B2B Tech