June 7, 2023
4 Reasons Why Google’s SGE Generative AI Search is…. Disappointing
Generative AI is all the rage. Google made a big announcement in May that it was integrating it into its primary search interface, starting with a beta […]
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May 19, 2023
How a Banana Bread Recipe Foreshadows the Death of Content Marketing
The other day we had some overripe bananas so I looked up a banana bread recipe. As is my recent habit, I tried it both on old-school […]
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May 3, 2023
Don’t Let ChatGPT Usher in an Era of Marketing Mediocrity!
Generative AI tools like Midjourney, and especially Large Language Models (LLMs) like ChatGPT, are such a functional leap, that they can very easily feel like magic. Don’t […]
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April 25, 2023
The 3 Glaring Weaknesses of Attention “Metrics”
One of the biggest trends in Ad Effectiveness is the rise of Attention Metrics. Attention is being embedded into the backbone of the programmatic ecosystem. Some even […]
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March 20, 2023
How to Protect your Business from Generative AI Disruption
I’ll reluctantly admit that I did not immediately grasp the dramatic impact the launch of Chat-GPT would mean for B2B Tech companies. I’ve been writing, presenting, innovating, […]
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March 13, 2023
“Why” is the Missing Piece for Effective Positioning
To understand a tech company’s positioning strategy, and (more importantly) how it executes on its strategy, scroll past its tagline and the top of its homepage. A […]
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February 14, 2023
The New Key to Product Positioning is Data Objectivity… and Apple Sauce
When I was a kid, my parents used to grind up my vitamins and medicine and hide it in apple sauce so I would eat it. The […]
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January 11, 2023
Forms Of Thought Leadership: Subjective vs. Objective
Many B2B companies have come to realize the power of Thought Leadership Marketing to build trusted relationships and earn efficient growth from clients and prospective clients. But […]
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January 9, 2023
Thought Leadership Case Study: White Paper Series Based On Original Research
Background: The AdTech unit of a global Telecommunications leader recently launched an innovative suite of ad solutions that solve a significant challenge facing the advertising industry, namely […]
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